the strongest NFT IP project were born in bear markets. no hype, no easy capital, just product, conviction, and community. that pressure is exactly what shaped them. 1) @pudgypenguins • launched after the peak of 2021 when sentiment cooled • heavy FUD, leadership change, and a near collapse • Luca’s takeover turned a struggling project into a global toy brand 2) @BoredApeYC • created before NFTs were mainstream • it grew through culture, memes, and a club identity instead of market momentum 3) @Claynosaurz • dropped during Solana’s darkest moment after FTX • focused on animation quality and IP storytelling to earn trust 4) @ChimpersHQ • born when NFT volume was falling • built a pixel world with deep lore to keep the community engaged 5) @moonbirds • released right after the bull run faded • leaned on Proof Collective and real utility to stay relevant 6) @doodles • entered as the market shifted from hype to filtering • grew by building a creative studio and the broader Doodleverse and @itsafwog might be next! • emerging at a time when the market feels exhausted • strong identity, meme energy, and organic community momentum in short: downtrends are not setbacks. they are the environment where real Web3 brands are forged. guys, NFTs are so back?